Buying gold has been the traditional and most-sought after method of investing in India. However, most investment experts argue against buying physical gold due to storage risk and associated costs such as making charges and GST. Digital gold, on the other hand, offers a convenient transaction with a relatively lower cost of resale and greater liquidity as compared to the physical gold. 'Digital Gold' allow investors to purchase gold coins, bars and jewellery online. Another option is to buy either Gold ETF or Sovereign God Bonds. Gold ETFs are listed instruments whose market prices are linked to domestic gold prices.