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Consumers in south India spend more on groceries, prefer smaller pack sizes: Report

A survey has revealed that consumers in southern India tend to buy small pack sizes, are more experimental, and on average, spend more on groceries compared to the rest of India. According to a study by research firm Kantar Worldpanel, India's five southern states are more urbanised, economically progressive, better developed and lead the country socially. The southern states have a per capita net state domestic product (NSDP) of over Rs 130,000, as against a national average of Rs 85,229.

Read More at Moneycontrol News date : 17 Apr 2019, Wednesday

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