According to Motilal Oswal Securities Ltd, in mid-January, cement companies increased prices in North and Central India market by Rs 7-10/bag due to increased operating costs. Prices in east and west regions were flat from a month ago. One bag equals 50kg. However, these hikes were not sustainable and were rolled back in a few days in parts of central India. “Moreover, in Delhi and Jaipur, only a Rs 2-3 hike per bag were sustainable. In Punjab, prices declined by Rs 10 per bag owing to poor demand," it said in a report on 31 January.