Swipe through the latest business and wealth clues with our android app

As juices race past fizzy drinks, Coca-Cola launches Rani Float

Beverage maker Coca-Cola is planning to introduce its acquired juice brand Rani to India to heat up competition with rivals such as PepsiCo’s Tropicana, Dabur’s Real and Parle Agro’s Frooti. Coca-Cola’s existing juice brands include Minute Maid and Maaza. Coca-Cola had acquired 50% equity in Bahrain-based Aujan Industries’ beverage business for close to $1 billion in 2012, brands of which include Rani Float juice and Barbican malt beverage. Coca-Cola acquired Aujan, one one of the largest independent beverage companies in the Middle East, to expand its portfolio in the juice sector. Juice and juice drinks are growing two times faster than carbonated drinks, with consumers increasingly moving away from sugary drinks, reflecting global trends. 

Read More at The Economic Times News date : 14 Jun 2018, Thursday

©2019 TheNewsClues