Netflix Inc. said it will roll out a cheaper mobile-only subscription plan in India by September as it looks to attract users in a country which has the world’s second-largest internet user base. According to a report by Ericsson, India has the world’s highest data usage per smartphone. Netflix currently is the most-expensive video streaming service in India, with monthly subscription plans starting at Rs 500. That compares with Hotstar’s premium plan that starts at Rs 299 and Amazon Prime that costs Rs 129 a month.
Indian entertainment and live streaming platforms are among the most downloaded applications globally, according to the latest data released by Sensor Tower, a mobile app intelligence firm. Data for January-March showed Hotstar, MXPlayer, JioTV, ZEE5 and Sony-Liv were among the top 10 downloaded entertainment applications worldwide. Of the 2 billion downloads of entertainment apps on Google Play and Apple’s App Store globally, 366 million were made in India. YouTube topped the charts, followed by Netflix. MXPlayer is owned by Times Internet, digital arm of Times Group.