Hotstar has now gone past the target of 300 million monthly active users (MAUs). Considered as India’s largest online video platform, Hotstar has seen four times growth since the end of 2017 when it had 75 million MAUs. In February 2018, YouTube with 178 million MAUs was ahead of Hotstar which stood at 48 million MAUs. However, Hotstar has eclipsed YouTube which now has 265 million MAUs.
Just ahead of the 12th edition of the Indian Premier League (IPL), Star India’s video streaming platform Hotstar has launched a new and cheaper subscription pack, ‘Hotstar VIP’. The new pack will offer live sports, web originals (Hotstar Specials) and Star India’s local content at Rs 365 per year, making it cheapest among paid video OTT services. However, the new pack will not have premium English content from the HBO, Disney, Hooq or even 21st Century Fox. Hotstar already has an annual ‘Hotstar Premium’ subscription plan at Rs 999 a year besides a sports only pack for Rs 299 annually.